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11:00 - 11:45 .


Opening Keynote Address: Analytics -- A Foundation for Building the Bank of the Future


Karen Larrimer
EVP & Chief Marketing Officer, The PNC Financial Services Group


Session Description

In this session, PNC Executive Vice President and Chief Marketing Officer Karen Larrimer will discuss how banks are using analytics to rethink and redefine the customer experience in an age when the branch is no longer the company's primary point of contact with its customers and the shift in investment from teller lines to technology.


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