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2:00 - 2:45


Enterprise Data Services - An Art?


Kevin Leitten
SVP, Enterprise Data Services, Regions


Session Description

This presentation will share the experience of a large super-regional bank’s journey in constructing and utilizing a data environment that provides a comprehensive view of customer relationships, including profitability. Presented in a narrative, non-technical style, areas of focus include: defining the vision and objectives; involvement of the User Communities; brief examples of how business intelligence derived from the data environment provided clarity to solving specific business opportunities; and commentary on key reflective points along the way and the course of action chosen.


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