2:00 - 2:45
Enterprise Data Services - An Art?
SVP, Enterprise Data Services, Regions
This presentation will share the experience of a large super-regional bank’s journey in constructing and utilizing a data environment that provides a comprehensive view of customer relationships, including profitability. Presented in a narrative, non-technical style, areas of focus include: defining the vision and objectives; involvement of the User Communities; brief examples of how business intelligence derived from the data environment provided clarity to solving specific business opportunities; and commentary on key reflective points along the way and the course of action chosen.