The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

Follow Us On Twitter

Share |

Thursday, December 5, 2013

4:00 p.m. - 4:45 p.m.
Track: Best Practices View Track


Jeffrey Boorjan, Regional Vice President of Marketing, Eastern Division, CAESARS ENTERTAINMENT

At Caesars Entertainment, we apply significant analytical rigor to augment the customer experience and grow revenues. Customer interactions with our brands are ever-changing, consequently it is imperative for marketers to evolve their thinking to profitably influence customers’ behaviors. We will discuss which touch points are the most critical for motivating behaviors, incorporating multi-channel feedback and utilizing real-time inputs to have a comprehensive data set enables marketers to make more informed decisions and improve business performance.

>> Submit a question to this session's speakers

>> Return to Agenda