The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

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Thursday, December 5, 2013

Click on any of the track details below to view a detailed explanation
11:00 a.m. -
11:30 a.m. - 12:45 p.m.
Pre-Conference Workshop - Thinking Differently: Unlocking Innovation, Problem Solving and Creativity
1:00 p.m. - 1:15 p.m.
Chairman’s Opening Remarks
Moderator: Tim Spence, Partner, OLIVER WYMAN | FINANCIAL SERVICES
1:15 p.m. - 2:00 p.m.
Keynote Address: Can Banking Really Be Human? And Do Customers Care?
Vinoo Vijay, Chief Marketing Officer, TD BANK
2:00 p.m. - 2:45 p.m.
Building a Marketing Platform, Starting with the Customer Journey
Michele Elrod, EVP, Head of Marketing, REGIONS FINANCIAL
Leigh Anne Kelley, Senior Vice President of Database and Direct Marketing, REGIONS FINANCIAL CORPORATION
2:45 p.m. - 3:30 p.m.
“Becoming Santander”
Kathy Klingler, EVP, Chief Marketing Officer, SANTANDER BANK, N.A.
Diane Hessan, President & CEO, COMMUNISPACE
3:30 p.m. - 4:00 p.m.
4:00 p.m. - 4:45 p.m.
Track: Fostering Innovation View Track Longer-Term Innovation – How Do You Plan For The Whatever Is Beyond The Next Generation Of New Technology
Miranda Hill, VP & Manager, Digital Labs, WELLS FARGO
4:00 p.m. - 4:45 p.m.
Track: Best Practices View Track The Evolving Customer Journey
Jeffrey Boorjan, Regional Vice President of Marketing, Eastern Division, CAESARS ENTERTAINMENT
4:45 p.m. - 5:30 p.m.
Track: Fostering Innovation View Track How to Get from 'Likes' to Successful Social Business
Duane Morrow, EVP Marketing, Chief Marketing Officer, PRIMERICA LIFE
Vinny Parascandola, Chief Sales Officer and President, AXA EQUITABLE LIFE INSURANCE COMPANY
4:45 p.m. - 5:30 p.m.
Track: Best Practices View Track When Paradox Meets Promise
Bill Faust, Senior Partner, OLOGIE
Jeff Windahl, SVP Brand Management & Administration, THE PNC FINANCIAL SERVICES GROUP

Friday, December 6, 2013

Click on any of the track details below to view a detailed explanation
7:15 a.m. -
7:15 a.m. - 8:00 a.m.
Breakfast Briefing: Transforming the Customer Experience from Onboarding to Retention
C. Anthony Bowles, U.S. Manager Financial Services & Banking Business Segment, GMC SOFTWARE TECHNOLOGY
Scott Draeger, Customer Communication Strategist, GMC SOFTWARE TECHNOLOGY
Antoine Hemon-Laurens, Director of Mobile Product Marketing, GMC SOFTWARE TECHNOLOGY

Sponsored by:

8:00 a.m. - 8:15 a.m.
8:15 a.m. - 8:45 a.m.
Keynote Address
Maria Veltre, Senior Vice President, CMO, FIFTH THIRD BANK
8:45 a.m. - 9:15 a.m.
Keynote Address: Acxiom on the Future of Data
Scott Howe, CEO & President, ACXIOM CORPORATION
9:15 a.m. - 9:45 a.m.
Keynote Address: Repositioning Bank of America for the “Human Era”
Meredith Verdone, Senior Vice President, Enterprise, Consumer and GWIM Marketing Executive, BANK OF AMERICA
9:45 a.m. - 10:30 a.m.
10:30 a.m. - 11:15 a.m.
Track: Fostering Innovation View Track Winning Locally With Digital Marketing
Moderator: Kevin Travis, Managing Director, NOVANTAS, INC.
Peter Eliopoulos, Senior Vice President & Chief Marketing Officer, M&T BANK AND WILMINGTON TRUST
Paul Kadin, Managing Director, NOVANTAS INC.
10:30 a.m. - 11:15 p.m.
Track: Best Practices View Track Art & Collectables: Zeroing in on Overlooked Pockets of Opportunity Among Wealth Clients
Bill Koleszar, Senior Vice President, Director of Marketing, Wealth Management & Commercial Banking, BBVA COMPASS
11:15 a.m. - 12:00 p.m.
Track: Best Practices View Track Social Media Red Flags: How to Stay on the Right Side of the FFIEC’s New Rules
Penny Crosman, Editor-at-Large, AMERICAN BANKER
Panelist: Elizabeth A. Khalil, Partner, DYKEMA GOSSETT PLLC
Jim Rau, Associate General Counsel, SVP, BANK OF AMERICA
Eric Gott, Bank Examiner - Compliance Policy Specialist, OFFICE OF THE COMPTROLLER OF THE CURRENCY (OCC)
11:15 a.m. - 12:00 p.m.
Track: Fostering Innovation View Track Enhance The Customer Experience Via Mobile Payments
Toby Russell, Vice President, Enterprise Mobile, Web & Emerging Channels, CAPITAL ONE
12:00 p.m. - 1:30 p.m.
12:00 p.m. - 1:30 p.m.
Industry Innovation Session: Leapfrogging the Innovation process: A Discover Financial Services Case Study
Aaron Zaber, Senior Manager, Consumer Insights, DISCOVER FINANCIAL SERVICES
Charu Chaturvedi, Senior Vice President, Strategic Account Development, AFFINNOVA, INC.

Sponsored by:

12:00 p.m. - 1:30 p.m.
Industry Innovation Session: Putting Brands at the Center of Users' Digital Daily Lives
Angela Reynar, Senior Director of Category Insights, YAHOO

Sponsored by:

1:30 p.m. - 2:00 p.m.
Keynote Address: Simplify and Amplify through 360 Marketing
Leslie Gillin, Head of Citi Cards Sales and Marketing, CITIGROUP
2:00 p.m. - 2:30 p.m.
Featured Address: Marketing from the Middle: Reaching customers when you are not a “Big” nor “Small” bank
2:30 p.m. - 3:00 p.m.
Chad Tully, Sales Manager, TWITTER
Alex Diaz, VP Product Management, YAHOO!
3:00 p.m. -