Thursday, January 17, 2013
KEYNOTE: CUSTOMER EXPERIENCE DRIVES E-SIGNATURE ADOPTION
The importance of customer experience is on the rise among financial institutions. Banks are rapidly adopting innovative technologies such as e-signatures to transform customers’ experiences in everything from residential mortgage applications to commercial lending. As a result, e-signatures have been elevated to a new strategic plateau at both the business and IT level.
An expert in helping companies transform from manual, paper-based processes to the mobile and digital world, Craig Leclerc, VP and Principal Analyst with Forrester Research, will share his views on e-signatures as a foundational enterprise technology. Author of the first-ever market segmentation report on e-signatures, he will explore the four categories of use cases for e-signatures as well as key technical and business considerations now that the enterprise focus has shifted from cost reduction to customer experience.