Download Brochure


The Crowne Plaza
Times Square Manhattan
1605 Broadway
New York, NY 10019

Share |

Monday, December 3, 2012

2:45 PM -
Track: Fostering Innovation A. View Track


Moderator: Ed Terpening, Senior Consultant, ALTIMETER GROUP
Laura Fink, Vice President Social Media Strategy & Small Business Strategy, AMERICAN EXPRESS OPEN
Jennifer Grazel, Global Head of Category Development - Financial Services, LINKEDIN
Bianca Buckridee, Social Media Operations Manager, JPMORGAN CHASE
Joel Nathanson, Head of Social Media, BANK OF THE WEST
Nathan Bricklin, SVP, Head of Wholesale Social Strategy, WELLS FARGO & COMPANY

-How should we think about developing a strategy for social media?

-How can social media help banks develop better relationships with their customers?

-How does social media fit in our marketing media mix of paid, owned and earned 

>> Submit a question to this session's speakers

>> Return to Agenda