Thursday, November 8, 2012
LINKING LINE AND SMALL BUSINESS LOAN CENTER: LESSONS LEARNED ALIGNING CREDIT AND MARKETING
Forging a productive partnership between your front-line business bankers and your SBLC starts with providing clear direction about which businesses to target. But building a target profile is only the beginning. In this session you’ll learn how Regions Bank has improved communication and increased approval rates by aligning the messaging and coaching given to bankers.