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Mobile Avengers

Gamification is coming to mobile banking, and to the 6th Annual Mobile Banking and Commerce Summit. This year’s conference will offer a great overview of how games are being used in financial services and give attendees first-hand experience with mobile gaming as you battle head-to-head with fellow attendees playing Mobile Avengers.

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Monday, June 11, 2012

8:30 AM - 9:15 AM

TABLETS: THE ULTIMATE MOBILE BANKING EXPERIENCE

Alejandro Carriles, EVP, Director of Mobile and Online Banking, BBVA COMPASS

Gaining competitive advantage via the mobile channel means creating a completely unique mobile banking experience.  That’s what BBVA realized after launching an initial mobile app that looked much like other mobile banking apps. With this in mind, the bank brought their development in-house and late last year launched its mobile banking iPad app, complete with a graphical user interface and functionality not seen before. Within the last two years, the bank has grown their mobile banking users six times over. Each quarter, the bank plans to roll out new features such as payments functionality. Hear about BBVA’s mobile banking roadmap, and the process and resources required to rapidly develop new and relevant mobile services to its customers.

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