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Mobile Avengers

Gamification is coming to mobile banking, and to the 6th Annual Mobile Banking and Commerce Summit. This year’s conference will offer a great overview of how games are being used in financial services and give attendees first-hand experience with mobile gaming as you battle head-to-head with fellow attendees playing Mobile Avengers.

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Tuesday, June 12, 2012

9:15 AM - 10:00 AM

RESEARCH PANEL: CONSUMER BEHAVIOR, FORECASTS AND WHAT THIS MEANS FOR YOUR MOBILE ROADMAP

Moderator: Rob Levy, Research Director, CENTER FOR FINANCIAL SERVICES INNOVATION
Jeanne Hogarth, Consumer Research, Consumer & Community Affairs, FEDERAL RESERVE BOARD
William McCracken, CEO, SYNERGYSTICS RESEARCH CORPORATION
Michael McEvoy, Senior Principal, Payments Strategy, MASTERCARD ADVISORS

Banks are pouring resources into mobile banking. Excitement about advanced mobile device applications is continuing to build.  And mobile payments is on the verge of taking off.  But to what extent are consumers using what financial institutions are offering? Who uses it, and what for?  Is it displacing the branch? Are banking customers too off put by fees to ever expect to pay for mobile banking? How are underbanked consumers using mobile to get ahead? Hear the latest research from firms who have done extensive study about consumer behaviors and attitudes, and the implications for your roadmap.

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