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Mobile Avengers

Gamification is coming to mobile banking, and to the 6th Annual Mobile Banking and Commerce Summit. This year’s conference will offer a great overview of how games are being used in financial services and give attendees first-hand experience with mobile gaming as you battle head-to-head with fellow attendees playing Mobile Avengers.

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Monday, June 11, 2012

3:30 PM - 4:15 PM
Track: Mobile Commerce View Track

MOBILE INCENTIVES AND LOYALTY OFFERS

Dickson Chu, SVP, Merchant Solutions, LIVINGSOCIAL

Because of technological advances and a proliferation of choice, today's consumers are becoming more savvy and finicky about their everyday purchases. For them, price or the latest craze can often override brand name.

In order to survive, smart businesses must find new ways to drive customer loyalty. This means providing incentives that translate into repeat customers without threatening business viability.

In this presentation, you’ll hear about loyalty offers and why they're so important in today's mobile world.

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