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Mobile Avengers

Gamification is coming to mobile banking, and to the 6th Annual Mobile Banking and Commerce Summit. This year’s conference will offer a great overview of how games are being used in financial services and give attendees first-hand experience with mobile gaming as you battle head-to-head with fellow attendees playing Mobile Avengers.

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Monday, June 11, 2012

2:15 PM - 3:00 PM
Track: Mobile Banking Lessons and Opportunities View Track

EXCEPTIONAL ADOPTION FROM BEST PRACTICE MOBILE MARKETING

Moderator: Kelly Rodriguez, Director, Strategy & Planning, Mobile Solutions, FISERV
Drue DeMatteis, Director of eChannels & Interactive Marketing, FIRSTMERIT BANK
Kip Renaud, Online Banking Bill Pay and Mobile Manager, DELTA COMMUNITY CREDIT UNION
Christopher Peper, Vice President, Mobile Channel Manager, US BANK

To maximize return on the mobile investment, financial institutions must avoid taking a build it and they will come approach and instead engage customers to spur adoption. Financial institutions of all sizes are beating the adoption curve by driving mobile growth through a mix of social media, in-product messaging, special promotions, and traditional marketing, too. This session will explore the strategies and tactics of deploying and marketing mobile banking.

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