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Venue

Boca Raton Resort
501 East Camino Real
Boca Raton, FL 33432

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Monday, March 12, 2012

1:45 PM - 2:30 PM
Track: Product View Track

SMALL BUSINESS FOCUS: EVOLUTION OF THE VALUE/PROFIT DYNAMIC IN SMALL BUSINESS PRODUCT DESIGN

Ed Barry, SVP, Marketing & Analytics, Small Business, CAPITAL ONE FINANCIAL SERVICES
Mary Beth Sullivan, Managing Partner, CAPITAL PERFORMANCE GROUP

This session will discuss how the price points and quality drivers used in the product design process are evolving to reflect a deeper understanding of segment specific needs and behaviors.

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