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Boca Raton Resort
501 East Camino Real
Boca Raton, FL 33432


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Tuesday, March 13, 2012

11:30 AM - 12:15 PM


Moderator: Campbell Edlund, President, EMI STRATEGIC MARKETING
Jason Alderman, Senior Director, Global Financial Education, VISA
Jim Gaffney, Senior Vice President, Head of Consumer Credit Card Sales Channels, SUNTRUST BANK


How many of your employees are eager to take your training?  How many of your customers and prospects are excited to learn about your products?  If you answered “not many” to either or both questions, then gamification should be in your arsenal. 

When you attend this session, you’ll learn why and how to start using gamification to break through to your staff, your customers and even your prospects, including real-world examples from financial leaders, SunTrust and Visa.

  • Learn when and how to use gamification in training and motivating staff, and engaging consumers
  • See how SunTrust uses gamification to engage and educate thousands of retail employees, modeling a consistent client experience and driving better sales results
  • Hear what results Visa and their partner banks achieve in consumer engagement when gamification meets financial literacy
  •  Understand how you can apply gamification best practices

And, last but not least, see winners of the Retail Financial Services SuperBanker game unmasked and rewarded for their gameplay participation and skill!


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