Download Brochure

Venue

Boca Raton Resort
501 East Camino Real
Boca Raton, FL 33432

Twitter

Share |

Monday, March 12, 2012

12:15 PM - 1:30 PM

INDUSTRY INNOVATION LUNCHEON - WINNING AT DIGITAL SIGNAGE: HOW TO AVOID COMMON PITFALLS AND GET THE MOST OF THIS MARKETING CHANNEL

Rich Meszaros, EVP, Market Development, JOHN RYAN
Jim Rice, EVP, Market Development, JOHN RYAN

In a continuing effort to give participants increased opportunities to gain insight into technology advancements and vendor solutions, we are pleased to continue to provide our series of IIS’s. Hosted by some of the industry's leading solution providers, these 75-90 minute demonstrations and discussions are a great way for participants to maximize their learning experience. Sessions will take place during lunch, Monday March 12th, and participants will be served lunch during the presentations.

Winning at Digital Signage:  How to Avoid Common Pitfalls and Get the Most of this Marketing Channel

Adoption of digital signage in retail banking is skyrocketing.  The chief motivator—driving branch sales and increasing revenue.  However, many banks are confronted with the challenge of affordably “feeding the beast” with fresh and relevant content, and managing day-to-day network operations at acceptable FTE levels.       

At the same time some leading banks are achieving stellar sales and customer satisfaction results from digital signage.  This session will focus on the factors that allow these banks to succeed where others have not.

No matter where you are on the digital signage adoption path—from early exploration to managing a network-wide deployment—you’ll come away with lessons learned, insights and best practices to help you optimize this marketing channel to reach your customers.

ABOUT JOHN RYAN:  With offices in Minneapolis, Madrid, London and Singapore, John Ryan is a global retail marketing agency specializing in Total Store Messaging solutions—integrated print and multimedia point-of-purchase marketing programs to help leading banks unleash the full revenue potential of their branch visits.  John Ryan is the author of the Ryan Report, the largest-ever industry survey of digital signage in the financial services industry, and John Ryan’s content management platform is the most widely deployed in European and American banking today. 

The company has been recognized for multimedia design and deployment with multiple POPAI, Digi and Fourth Screen awards.  For additional information visit www.johnryan.com.

Sponsored by:

Note:  Lunch will be served during the sessions and attendance will be guaranteed to the first 60 registrants. You may register at the conference registration counters.

>> Submit a question to this session's speakers

>> Return to Agenda