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Venue

Boca Raton Resort
501 East Camino Real
Boca Raton, FL 33432

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Monday, March 12, 2012

1:45 PM - 2:30 PM
Track: Distribution View Track

BUILDING A CROSS-CHANNEL MINDSET AT SUNTRUST BANK

Thomas P. McDermott, Senior Vice President, Cross- Channel Strategy Manager, SUNTRUST BANKS, INC.

Cross-Channel Strategies are a necessity amid new regulations, expense/revenue pressure, changing client preferences and emerging technology. You will hear firsthand how client channel, product & teammate strategies align to shape investment decisions.

Additional key topics covered will include:

  • Evolution of Channel Management division
  • Digital Channel is not an alternative channel
  • Which clients prefer, full service or self service
  • Leveraging channel and analytics and research

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