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Venue

Boca Raton Resort
501 East Camino Real
Boca Raton, FL 33432

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Tuesday, March 13, 2012

7:30 AM - 8:15 AM

BREAKFAST BRIEFING: DRIVING GROWTH THROUGH INNOVATIVE CUSTOMER STRATEGIES

In a continuing effort to give participants increased opportunities to gain insight into technology advancements and vendor solutions, we are pleased to continue to provide our series of Breakfast Briefings. Hosted by some of the industry's leading solution providers, these 45-60 minute demonstrations and discussions are a great way for participants to maximize their learning experience. Session will take place during breakfast, Tuesday,  March 13th, and participants will be served breakfast during the presentation.

 Sponsored by:

Driving growth through innovative customer strategies

Motivation ... we're all motivated, either intrinsically or by outside forces.  A key element of success in the financial services industry is finding what motivates profitable consumers - and what shifts can turn around those who are costing us money.  Why do they choose us?  What leads them to purchase a specific product?  Are they going to consolidate banking relationships, or spread their finances across institutions?  And when we understand what motivates our desired customers, how do we locate them?  Do they congregate at the neighborhood coffee shop next to our branch, or are they best found in cyber-space?    In this session, a PwC panel will discuss tangible examples of finding the motivation ... and finding the customers ... by examining innovative but pragmatic approaches in use by Financial Services organizations across the globe. 

Note:  Breakfast  will be served during the sessions and attendance will be guaranteed to the first 60 registrants.  You may register at the conference registration counters.

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