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The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

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Tuesday, December 6, 2011

10:15 AM - 11:15 AM


Jillian Beard, Regional Marketing Manager - East & Morton's Sommelier, MORTON
Julie Berkun Fajgenbaum, Vice President of Brand, Marketing, and Social Media, AMERICAN EXPRESS OPEN
Tim Collins, SVP, Experiential Marketing, WELLS FARGO
Ryan Stonehouse, New Products and Google+, GOOGLE

Most institutions are using social media to engage with customers, but are banks increasing customer loyalty through this channel? Where are they making the right efforts and where are their attempts inadequate or unintentionally backfiring? How do you drive potential customers to your social media sites and keep them there?

This panel discussion will address:

  • The biggest opportunities and concerns about social media
  • Examples of how to effectively use social media to build relationships with customers and increase brand recognition
  • Use of social media analytics to monitor and measure engagements with customers
  • Setting the right tone among staff such that communications with customers are consistent

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