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The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

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Tuesday, December 6, 2011

3:00 PM - 4:00 PM
Track: Track A: The Customer & Reputation View Track


Moderator: Heather Landy, Editor, AMERICAN BANKER
Jim Baron, EVP Sales & Service Director for the Retail Branches, HUNTINGTON BANK
David Clifton, Executive Vice President and Chief Customer & Marketing Officer, HUNTINGTON BANK
Justine Fedak, Chief Marketing Officer, HARRIS
Christopher McComish, Executive Vice President, Personal Banking and Co-Head of North American Specialized Sales, BMO HARRIS BANK
Anthony Johndrow, Managing Partner, THE REPUTATION INSTITUTE

Based on a study done by The Reputation Institute and America Banker, this session will cover the components of reputation, the state of bank reputations in the minds of retail customers, specific strategies that the panelists have used at their banks to enhance brand image, and ways of approaching reputation risk at the corporate level.

Additional key topics we'll cover include:

  • Strategies For Becoming More Customer Centric
  • Delivering Innovation
  • The Role Of Social Media, Mobile, And Other New Media In The Overall Media Mix
  • Creating A Differentiated Customer Experience
  • Maximizing The Effectiveness Of Your Marketing Investment

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