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The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

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Tuesday, December 6, 2011

3:00 PM - 4:00 PM
Track: Track B: Growth View Track


Frank Aloi, President and CEO, ATH POWER CONSULTING
Renee Pezzi, SVP, Customer Experience, CITIZENS BANK
John Auger, SVP, Internet Payments & Mobile Banking, CITIZENS FINANCIAL

As growing receptiveness to mobile banking and the switch to more “customer-centric” financial institutions continues, the mobile banking channel is emerging as a major opportunity for banks to increase sales, brand loyalty and improve retention rates. Mobile banking customer experience dynamics will be discussed with focus on how to increase customer satisfaction and build better brand loyalty.

  • ath Power will reveal the results from its new Mobile Banking Study that show how mobile consumers rate the mobile banking products they use, what they expect from the mobile banking channel and satisfaction rates with their mobile current experience
  • Why it is crucial for banks to get on the bandwagon - how your bank can get ahead of the game
  • The competitive bridge between smaller financial institutions and the regional and national players
  • Opportunities that exist to build customer loyalty
  • Recommendations on how to develop a differentiated customer experience and value proposition within the mobile banking arena
  • The value in leveraging the “early follower” mentality with regard to technological advances such as remote deposit capture, etc.

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