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The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

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Tuesday, December 6, 2011

9:00 AM - 9:45 AM


Peter Shankman, Social Media Entrepreneur, Angel Investor, Founder and CEO, THE GEEK FACTORY , INC.

Look at your mobile phone. Or your iPad. Or your laptop. Notice the two things they all have in common? They all have a camera, and they all make you an international broadcaster. Now: Put that mobile phone in the pocket of a customer who just had a great experience with your brand, and that mobile phone becomes a PR megaphone, spreading the gospel of your business far and wide, and turning a regular customer into an evangelist for your brand. But: Put that mobile phone into the hands of a customer scorned, and it becomes a nightmare from which you can't wake up.

In this compelling feature presentation, Peter Shankman will tell you about his first-hand experience with the power that can be achieved when you combine customer service with social media. It started with a Tweet when Shankman was on a plane pining for a Morton's steak. It ended with a Morton's representative meeting him at the airport with his favorite meal in hand.

This experience is the linchpin in Shankman's belief that the next revolution won't occur through PR, or marketing, or advertising, or even social media, but through customer service.

Join Peter as he discusses Morton's The Steakhouse and other examples, such as:

  • An airline didn’t listen to a customer on distress, but their competitor did, gave them a free ride home, and earned tens of thousands of dollars in new revenue.
  • How a free product giveaway online during Hurricane Irene turned into hundreds of thousands of dollars of sales and product awareness for multiple small businesses across the country

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