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The Roosevelt Hotel
45 East 45th Street @
Corner of Madison Avenue
New York, NY 10017

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Tuesday, December 6, 2011

1:55 PM - 2:30 PM


Brent Kelly, SVP, Chief Marketing Officer, FIRST NIAGARA FINANCIAL GROUP

First Niagara is on an acquisition streak, forging a deal for 195 HSBC branches this year, and buying New Alliance Bank last summer. These are on the heels of two other acquisitions in 2009, creating a bank that’s now $31 billion in assets and has 346 branches. Chief Marketing Officer Brent Kelly will discuss his experience along with best practices for extending your brand’s culture across a growing footprint.

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