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Talking Stick Resort
9800 E. Indian Bend Road
Scottsdale, AZ 85256

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Friday, November 11, 2011

9:15 AM - 10:00 AM


Darcy Steber, Senior Vice President And Marketing Group Manager For Business Banking And Commercial Banking, PNC BANK

Business customer and bank employee expectations for bank brands  have fundamentally changed. Business banking marketing leaders face two challenges: Selling the brand INSIDE their organizations to build employee confidence and to encourage and support sales efforts as well as selling the brand OUTSIDE the organization to distinguish their banks from other providers and attract prospect and customer attention, interest, and desire for their banks products, services, and client experience.  PNC’s Business Banking marketing leader will share best practices and implications from the bank’s innovative CFO strategy and marketing campaign that addressed both PNC employees and PNC customers and prospects.


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