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Monday, March 22, 2010

3:45 PM - 4:30 PM
Track: GROWTH TRACK View Track

THE ROLE OF REWARDS IN A CHANGING CHECKING LANDSCAPE

Geoffrey Thomas, Executive Vice President, Director, Product Management and Marketing, CITIZENS FINANCIAL GROUP

As the economics of checking change with fee income challenges, new propositions are required to drive profitability from the core checking product.  How can rewards programs be used to drive more efficient acquisition and better checking relationships?

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