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Monday, March 22, 2010

3:45 PM - 4:30 PM
Track: DISTRIBUTION TRACK View Track

INCORPORATING SOCIAL MEDIA INTO FINANCIAL FIRMS’ MARKETING, SALES AND SERVICE CHANNELS

Allison Landers, Senior Vice President, Virtual Bank, KEY BANK
Bryan Clagett, CMO, GEEZEO
Moderator: Sue Burton, Vice President, Management Director, EMI STRATEGIC MARKETING
Eric V. Acree, Executive Vice President, VANTAGE CREDIT UNION

Like the initial Internet advertising Gold Rush of the early 1990s, enthusiasm for Social Media as a marketing medium has – thus far -- outpaced demonstrated results. In these early days of realizing Social Media’s potential, many firms have experimented with differing approaches designed to optimize relationship marketing, client acquisition and revenue growth. Much can be learned from studying a variety of these early approaches in both the consumer and business-to-business space. This panel brings together a variety of firms who have tested a series of Social Media approaches with the specific goal of growing revenue and maximizing the effectiveness of existing online and offline channels. Join us to learn the advantages and potential pitfalls of these approaches and to gain insight on how emerging tools, communities and platforms can maximize your own firm’s success.

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