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Monday, March 22, 2010

1:45 PM - 2:30 PM
Track: GROWTH TRACK View Track

REACHING THE NEXT GENERATION

LeeAnne B. Linderman, EVP, Retail Banking, ZIONS BANK

Generation why?  Profit potential is the answer. Within the next 10 years, experts predict the baby boomer generation will be surpassed in both population and income by Generation Y. Learn how Zions Bank’s “Next Generation Initiative” is creating loyalty among this attractive demographic by empowering young clients with cutting-edge financial and educational tools. Find out about unique products and services, as well as  Zions’ low-cost, self-service delivery channels, that target this group.

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