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Sunday, March 21, 2010

4:15 PM - 5:00 PM

KEYNOTE ADDRESS: THE CLIENT SERVICE EXPERIENCE AT BB&T

Ricky Brown, Senior Executive Vice President and Manager of Banking Network, BB&T

The foundation of any successful business is a satisfied client.  Client service at its core is listening to the needs of the client, taking care of what those needs are, and asking about the service they received.    Ricky will take you on a journey of the Perfect Client Experience at BB&T by looking at beliefs, behaviors and results—its core leadership model.   For the past 137 years, BB&T has been providing excellent client service by placing the client at the core of its sales and service strategies and culture.

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