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Wednesday, December 2, 2009

3:45 PM - 4:30 PM


Moderator: Josh Gilbert, Manager, FIRST ANNAPOLIS
Panelist: Whitney Stewart, Senior Vice President, Product Management, ePayments/ Digital Banking, FISERV
Panelist: Kevin Murphy, Debit Card Segment Manager, PNC BANK
Additional panelists to be announced

Much debate has surrounded debit card programs. Some argue that the underlying economics are unsustainable and others purport that these programs are an essential component of their underlying rewards strategy. Not all rewards program sponsors have embraced debit rewards and several were discontinued after a series of trials. This panel of program managers will discuss the evolution of their debit program, lessons learned and strategic benefits of these programs so that attendees can arrive at their own conclusions.

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