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Wednesday, December 2, 2009

1:45 PM - 2:30 PM

MULTI-TENDER VS. STORE CARD: PROS, CONS, AND THE SAKS FIFTH AVENUE APPROACH

Rick Ferguson, Editorial Director, COLLOQUY
Andrew Pyper, Senior Director Loyalty & Credit Marketing, SAKS FIFTH AVENUE

COLLOQUY Editorial Director Rick Ferguson tackles the benefits and pitfalls of a multi-tender loyalty program approach and will highlight cases where companies have elected the store-card only route. Saks Fifth Avenue's Andrew Pyper will follow with details on how the retailer is rewarding customer loyalty with SAKSFIRST, their store-card only program. Attendees will have the unique experience of hearing the issues from both researcher and practitioner, and will leave with a good idea of how to engender loyalty in either environment.

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