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Wednesday, December 2, 2009

11:15 AM - 12:00 PM

LIABILITY ACCRUALS: BALANCING PROGRAM COST AND CUSTOMER IMPACT

John R. Kryczka, Director, Insurance Management Solutions Practice, PRICEWATERHOUSECOOPERS LLP
Christa Dewire, Partner, U.S. Banking & Capital Markets Practice, PRICEWATERHOUSECOOPERS LLP

Growing penetration and sophistication of rewards programs and increasing redemption and fulfillment costs is driving significant growth in rewards liability accruals. Knowledge of the underlying methodology's, key assumptions, data requirements, and accounting rules surrounding the estimate of this accrual will enable rewards program managers to focus their efforts on the items that strike the right balance between program cost and customer impact.

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