Download Brochure

Event Location

Share |

Wednesday, December 2, 2009

10:00 AM - 10:45 AM

PANEL DISCUSSION: COST PER POINT REDUCTION STRATEGIES

Moderator: Marti Beller, President, AFFINION LOYALTY GROUP
Panelist: Ram Ahluwalia, SVP, Rewards and Partnerships, MERRILL LYNCH
Panelist: Gordon Gurnick, President, North America, GROUP RCI
Panelist: Stef Erik Anderson, First VP Loyalty and Rewards, SUNTRUST BANKS
Panelist: Dan Mariello, SVP, Retail Payment Solutions, U.S. BANK

Catalog design and promotional strategies can make all the difference in influencing cardholder redemption and reducing associated costs. This panel will discuss various strategies to manage redemption cost through promotional tactics and sustained positioning.

>> Submit a question to this session's speakers

>> Return to Agenda