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Emmett Higdon

Director, Mobile Practice, Javelin Strategy & Research


Emmett Higdon is the Director of Mobile for Javelin Strategy & Research, where he helps clients better understand the pivotal role that mobile technology plays in the financial lives of their customers. With more than 20 years’ experience in online and mobile financial services, Emmett combines strategic perspective with client-side experience and a keen understanding of consumer expectations to help clients craft digital customer experience and engagement strategies.

Before joining Javelin, Emmett was a senior director of mobile strategy for TIAA, helping the firm meet the rapidly growing demand for mobile retirement-planning advice and account access. He also founded Prizm Strategy, a mobile-payment and customer-experience consultancy. Before that, Emmett was a senior analyst with Forrester Research, covering e-business and channel strategy, and also spent eight years as a vice president of product development with Citibank.

Emmett is a frequent contributor to outlets including The New York Times, American Banker, National Public Radio, and The Wall Street Journal, and presenter at industry conferences, including Retail Delivery, Digital Banking, NACHA Payments, and NetFinance.

Emmett holds an MBA in marketing from Loyola University and a bachelor’s degree in The Writing Seminars from The Johns Hopkins University.